Paperless, but at what cost?
Rethinking the “Green” Messages of Digital Communication Slogans such as “Go Green – Go Paperless” or “Choose e-billing and help save a tree” are powerful, simple, and reassuring. But are they honest? Or do they oversimplify a far more complex environmental reality? At best, these claims are incomplete; at worst, they amount to greenwashing. The […]
Tips for a Well-Designed Business Card
The Importance of a Good Business Card A business card is absolutely essential for a professional or a company. It represents the tangible identity of a business, providing clients with immediate access to key contact details. At the same time, it adds credibility, as it signals professionalism. A carefully considered and well-designed business card plays […]